Must
Essential actions
- Incorporate your book into your professional identity (bio, presentations, interactions).
- Request an email signature banner featuring your book.
- Request social media banners to share on LinkedIn, X, Facebook, Threads, Bluesky.
- Request personalized author flyers for events and conferences.
- Collaborate with co-authors and contributors to amplify promotional efforts.
Should
Recommended actions
- Ensure your book is available in your institution's library.
- Ask friends and colleagues to leave reviews on Amazon.
- Take every speaking opportunity to mention and promote your book.
- Use social media platforms strategically to share updates and engaging content.
Could
Optional actions
- Arrange a virtual or in-person book launch event.
- Set up an Amazon Author Central profile.
- Reach out to media outlets, journalists, and bloggers for reviews or interviews.
- Create multimedia content (author interviews, podcasts, webinars).
- Promote yourself at conferences and events.
